What is CRO?
Conversion rate optimization or CRO is the practice of raising your conversion rate by compelling visitors to your site to take specific actions like buying a product, downloading a PDF, or subscribing to a newsletter.
Although CRO is often used to make small, incremental improvements, its broader purpose is to optimize your entire marketing process—to make everything work smoothly. And the more optimized your marketing, the higher your conversion rate.
What's Included
All CRO packages include the following:
Heat Mapping
Determining where on the site users aren’t being driven.
Website Analysis
Analyzing possible experiences we want visitors to have based on your site.
Testing
Test planning, development, targeting, and launching.
Integration with Google Analytics
We’ll be able to monitor results not only through our software but also through any changes in your analytics property.
Test Results Reporting
You’ll get a detailed report on how tests have done and what improvements they have done.
Implementation of Winning Tests
If a test has returned with positive results we’ll make it a permanent change on the site at no extra cost.
Packages
Since not all sites are the same, we crafter our packages to fit nicely into place with your site based on how many visitor it gets per month. If your site gets very little traffic it would be a waste of resources to be running tests for a short period, you wouldn’t get many results. To combat that, depending on how many visitors you get will determine how many tests you can run in a period of time. Higher traffic sites are eligible for all of the packages because they would be bringing in enough data to fulfill all of the options.
You can still run as many tests as you’d like as long as they don’t overlap with what they’re testing, but the duration would still remain what your package is set for.
Ben Franklin Parkway
Every 3 Months
- Low Traffic. If you have under 200 visitors a month, this package is best.
- Includes:
- One Test Per Quarter
- Heat Mapping
- Website Analysis
- Test Planning, Development, Targeting, Launching
- Integration with Google Analytics
- Test Results Reporting
- Implementation of Winning Tests
- Launch a new test every 3 months
Interstate 95
Every 2 Months
- Medium Traffic. Best for sites with 200 – 1000 visitors a month. A good sweet spot.
- Includes:
- One Test Bi-Monthly
- Heat Mapping
- Website Analysis
- Test Planning, Development, Targeting, Launching
- Integration with Google Analytics
- Test Results Reporting
- Implementation of Winning Tests
- Launch a new test every 2 months
Schuylkill Expressway
Every Month
- High Traffic, but as a good thing. High volume sites over 1000 visitors a month.
- Includes:
- One Test Per Month
- Heat Mapping
- Website Analysis
- Test Planning, Development, Targeting, Launching
- Integration with Google Analytics
- Test Results Reporting
- Implementation of Winning Tests
- Launch a new test every month
Disclaimer: Positive testing results are not guaranteed with each test, however this is why we conduct our analysis to determine if tests would be worthy before even planning them out.
Ready to get testing on your website?
Reach out today to team up with us!