Description
Consulting, Research, Logo Design, Website Design, T-Shirt Design.
Time-Span
3 Months
Background
AT Construction Inc. came to us with a minimal digital presence and an outdated logo that no longer reflected the quality of their work. While their craftsmanship spoke for itself in the field, their branding and website did not convey the same level of professionalism online.
Their primary request was clear: start with a new logo, then build a website that fully aligned with the refreshed brand. They reached out after seeing our previous branding work and wanted a similar level of polish and cohesion applied to their own business.
Objectives
The project centered around elevating AT Construction’s professional image while giving them a practical, easy-to-manage website.
Key goals included:
- Presenting a more modern, credible brand
- Showcasing completed construction projects
- Building trust with prospective clients
- Capturing inbound leads through clear contact pathways
- Ensuring a mobile-first experience
- Making the site simple for the client to update independently
- Improving project galleries to highlight their work visually
Challenges
The primary challenge was limited existing assets. Beyond the bare-bones website and aging logo, much of the visual and marketing material needed to be created from scratch. This extended beyond the website itself and into supporting brand elements, including marketing collateral and custom T-shirt designs.
Rather than treating this as a limitation, we approached it as an opportunity to establish a consistent, unified brand across every touchpoint.
Design & Planning
We began by exploring logo directions, reviewing examples of branding styles the client liked, and developing multiple logo concepts. Once a direction was selected, that visual language became the foundation for the entire website—ensuring brand and web design were aligned from the outset.
Design Phase
The final logo featured modern lines and sharp edges, which informed the overall look and feel of the site. Typography, color palettes, angles, and layout choices were carried directly from the branding work, resulting in a clean, technical, and contemporary aesthetic well-suited to a construction company aiming to project precision and reliability.
Development Phase
The site was built on WordPress with a customized theme and an intuitive page builder to allow for easy ongoing updates.
Key features included:
- Flexible project galleries
- Integrated contact forms
- CRM integration
- Mobile-optimized navigation and menus
The focus was on functionality and clarity without unnecessary complexity.
Testing & Quality Assurance
Extensive testing was performed across devices and screen sizes, browsers, and form workflows. While performance and usability were important, the top priority was reliability—ensuring the site worked consistently and predictably on all devices.
Launch & Post-Launch
The site was launched by migrating it from our development environment to production. AT Construction remained on as a hosting and maintenance client, allowing for a smooth transition and ongoing support. Post-launch efforts focused primarily on adding completed projects that had already been queued for inclusion.
Conclusion
The end result was a fully refreshed brand and website that accurately reflects AT Construction Inc.’s professionalism and quality of work. The client was extremely pleased not only with the final outcome, but also with the process itself.
By pairing a strong visual identity with a practical, easy-to-manage website, AT Construction now has a digital presence that supports their business growth and positions them confidently in front of new clients.
